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Case Studies

Selected Engagements

Strategic communications, narrative development, and stakeholder engagement across agriculture, sustainability, development, and market systems.

GlobalClient: Emeraid Group

Narrative Positioning & Communication Strategy

Multiple subsidiaries across advisory, enterprise support, finance, and asset-backed solutions looked like separate entities. The value felt fragmented externally and the organisation needed a unified communication system.

Highlights

  • Reframed Emeraid as a connected system where advisory, capacity, finance, and execution operate together
  • Built a narrative and positioning framework with a structured messaging system covering core, supporting, and proof points
  • Developed communication structure for tone, clarity, and consistency across subsidiaries
  • Activated the foundation with a communication strategy and platform-by-platform visibility roadmap
  • Supported leadership positioning through a retainer to keep the system applied

Result

Emeraid is now communicated as one coordinated system. Messaging across subsidiaries is clearer and the value to partners is easier to grasp.

Nigeria / GlobalClient: MEDA

Programme Communications & Executive Visibility

MEDA needed stronger communication alignment between programme visibility in Nigeria and broader leadership visibility across the organisation.

Highlights

  • Shaped communication around key programme milestones and close-out moments
  • Supported stakeholder-facing storytelling tied to programme activity in Nigeria
  • Strengthened executive visibility through thought leadership support
  • Helped align field-level communication with MEDA's wider institutional voice

Result

MEDA's programme communication became more structured and cohesive, while leadership visibility felt more connected to the realities of the work, helping reinforce institutional credibility.

GlobalClient: FoodChain ID

Executive Narrative & Industry Communications

FoodChain ID needed a clearer way to translate technical expertise into communication that industry audiences could follow, while strengthening executive visibility across markets.

Highlights

  • Developed executive narrative direction for industry-facing communication
  • Supported thought leadership positioning for stronger external visibility
  • Produced a podcast mini-series aligned with industry conversations
  • Helped turn technical subject matter into clearer, more accessible messaging

Result

FoodChain ID strengthened executive positioning and improved clarity around its role within global food safety and quality systems, reinforcing credibility with industry audiences.

GlobalClient: Opportunity International

Leadership Communications & Donor Narrative

Opportunity International needed more structured leadership communication across agriculture and financial inclusion work so donor-facing narratives stayed clear and aligned.

Highlights

  • Supported executive narrative framing for leadership communication
  • Strengthened stakeholder-facing storytelling around programme insight
  • Produced podcast-led leadership visibility content
  • Helped align messaging more closely with institutional priorities

Result

Opportunity International improved leadership clarity and donor-facing storytelling, creating stronger coherence across channels and reinforcing institutional authority.

NigeriaClient: IFDC (HortiNigeria)

Programme Communications & Stakeholder Visibility

HortiNigeria needed communications that moved beyond activity reporting and made programme progress, purpose, and relevance easier for stakeholders to understand.

Highlights

  • Developed clearer programme narrative direction
  • Supported strategic content for milestone and stakeholder communication
  • Strengthened thought leadership and visibility around programme work
  • Helped shape communication that was more structured, context-aware, and credible

Result

HortiNigeria's communication became more insight-driven and easier for stakeholders to follow, helping reinforce programme credibility.

Pan-Africa / GlobalClient: Yiieldy

Strategic Communications & Visibility Support

Yiieldy needed a clearer communications approach to position its innovation credibly across technical, commercial, and sector-facing audiences.

Highlights

  • Shaped narrative direction for multi-audience communication
  • Supported founder and executive visibility
  • Strengthened communication around product value and sector relevance
  • Used media and content strategy to improve clarity across platforms

Result

Yiieldy gained stronger visibility, clearer value articulation, and more credible positioning with partners and broader sector audiences.

Nigeria / Digital MarketplaceClient: Agro Market Square

Visibility Strategy & Narrative Amplification

Agro Market Square needed a stronger narrative to explain its marketplace value in sector terms and build clearer recognition with farmers, buyers, and ecosystem stakeholders.

Highlights

  • Clarified the platform's positioning around trust, technology, and market access
  • Strengthened communication planning for different stakeholder groups
  • Developed content that explained value for farmers and buyers more clearly
  • Supported visibility through media and sector-facing storytelling

Result

Agro Market Square communicated its value proposition with greater clarity, helping strengthen stakeholder understanding and reinforce its reputation as a trusted marketplace solution.

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